We are Action

We build relations between brand and consumer


Action Europe is an innovative digital marketing agency that specialises in branding, brand strategy and consumer engagement based on unique psychological models, data science and the newest technologies.

We believe successful brands
are mirrors of the people who
purchase them

To be successful in the long run, brands need to have strong and consistent characteristics and personalities that people can relate to, identify with and feel attracted to in an omni-channel environment. They have to be humanized. This goes for both B2C and B2B.

Case Swedish Match: A product is a solution. A brand is a feeling

Together with Ph.D., Jungian analyst Nancy Krieger Action Europe developed a pattern recognition method into psychological profiles in branding and marketing based on Modern Archetypes.

The method helps Swedish Match to:

  • Define and humanize all brands around the globe to reflect the characteristics of their loyal consumers and to maintain their loyalty.
  • Build a consistent brand strategy for each brand where visual identity, tone of voice and activities are in line with the brand’s personality.
  • Discover unseen gaps in the market for launching new brands.


Automated consumer engagement

Action Europe has over the past 30 years won many global and regional awards for our out-of-the-box understanding in how to govern digital customer journeys and how to build effective digital consumer or customer communication.

Whether the aim of the communication is optimizing e-commerce conversions, trigger-based activities based on profiling, automated communication flows (brand onboarding, reactivation, loyalty, replenishment etc.) or linking offline and online smarter together, we have tried most and would love to help you as well.

We think way beyond pure CRM solutions

Microsoft, Oracle or Salesforce? Action Europe can tailor and work in your preexisting platform setup. We can also help you find the technical solutions that best match your company, business processes, and customers. We have successfully helped our clients develop communication modules and run campaigns on a variety of cloud-hosted platforms.

Let's talk!


Thomas Wagner
Managing Director
Direct: +45 21 48 87 93
Email thw@action-europe.dk

Nete Nygaard-Jensen
Direct: +45 40 68 53 98
Email: nn@action-europe.dk

Terence Ooi
Business Unit Director
Direct: +60 (3) 2202 4179
Email: to@action-europe.dk

Jesper Lykking
Technical Business Director
Direct: +45 28 43 28 15
Email: jel@action-europe.dk

Sten Sander
Financial Business Director
Direct: +45 30 26 40 01
Email: sts@action-europe.dk

Torben Kappel
Creative Director
+45 28 56 34 55

Copenhagen - Lottenborgvej 24 - 2800 Kgs. Lyngby - Denmark

Kuala Lumpur - Suite 8.01, Level 8, Menara IGB, Mid Valley City,
Lingkaran Syed Putra, 59200 - Malaysia

Stockholm - Skeppsbron 44 - 111 30 Stockholm - Sweden